Building graphics (or architectural graphics) are a hot marketing technique right now. Like outside graphics, they are a cost-effective method of advertising your business. Building graphics are instant and flexible. As Village Real Estate knows, empty office space is — no pun intended — blank real estate. Thus, Village has decided to amp up their office with door, window and lobby graphics. We think their new products are too cool to not show off, so we’ve put together some images of their newly-amped-up office.
Building Graphics: Wall Graphics
Our first wide-format project for Village was a wall graphic. We created their name with our new VUTEk machine, which prints with ultra high-quality and precision. Now, when a customer walks into Village’s office, they are immediately reminded of the company’s brand name, colors, design and culture.
Building Graphics: Door Graphics
Similar to wall graphics, door graphics are an often-overlooked method of advertising. This type of door graphic is called etched glass vinyl or “frosted glass.” It looks classic and professional.
Building Graphics: Window Graphics
Village Real Estate chose to use frosted glass to decorate their windows, as well, giving their business a very professional, aesthetically-pleasing appearance. Window graphics are perfect for invoking passerby curiosity and, like outside graphics, repeated exposures. According to Charles R. Taylor and John C. Kozup, the cumulative effect of these repeated exposures is more effective than isolated advertising techniques.
Building Graphics: Hanging Wall Art
Alright, so these technically aren’t architectural graphics, but they are graphics on architecture… With our new machines, we can print a wider variety of hanging wall art than ever before. Metal, aluminum, acrylic, wood and stretch canvas are now in our portfolio of substrates. Village Real Estate decided to go with max metal, and the end result looks b-e-a-u-tiful! The photographs for these pieces were done by the wonderful Kevin Schlatt. Find more of his work and contact info at http://peteypete.smugmug.com/.
Check out Kevin’s Facebook page for more photos of his work.
Village also wanted us to install a typographic mural for their office, which can be seen below. It was designed by Hunter Mize, and we used vinyl and laminate to implement the artwork on the canvas. This particular piece is called “To-The-Edge Hood Print.” To purchase this art or to see more of Mize’s work, visit his Pinterest page.
So who’s ready to amp up their office next??
– The amp team