It’s a common misconception that print and digital media are competing methods of communication. It’s time to change your way of thinking and let them compliment one another.
There are many ways we communicate with each other, but print marketing is unlike any other form of communication. Print can easily engage a recipient. It’s tangible, and frankly, it’s difficult to ignore when you rummage through your stack of bills. According to the DMA, or Direct Marketing Association, direct mail is at the very least skimmed over by 85 percent of its recipients. Print is an extremely powerful tool, and at amp, we can customize more than just the address: we can personalize the inside of the piece similar to the way you can personalize an electronic message. Increase your reach by choosing a “content cocktail” like the infographic below from the CCC, or Custom Content Council.