We love to show off our foil stamped products. For one, it is so elegant and beautiful (and looks great in photos). But more importantly, it adds real value to your brand: it increases visibility, brand awareness, brand differentiation, purchase intent, and it creates an image of professionalism and quality. To quantify these statements, according to Elliot Young, foil stamping increases purchase intent by 70 percent and increases brand perception by 80 percent (in quality and efficacy).
One of our customers, Harbor Entertainment, a company that provides complete event solutions, has been utilizing foil stamping really well. They’ve designed foil stamped shelf-signage and tabs for The Glenrothes. If you know anything about The Glenrothes, you know it is an exceptional whiskey — one of the best. To reinforce its high-quality image, The Glenrothes must have the best packaging and design.
The tabs Harbor Entertainment designed were part of a sales binder. The Glenrothes’ logo is foil stamped at the bottom right corner, as you can see above and below. Harbor Entertainment chose gold as the color because it is one of The Glenrothes’ brand standard colors.
The entire binder is incredible, including its thick leather cover with an embossed logo (we didn’t do the embossing).
To increase “shelf pop,” or shelf visibility, Harbor Entertainment created — you guessed it — foil stamped shelf signage. When a customer is browsing through a liquor store looking for a quality whiskey, you know he or she is going to see The Glenrothes first (if they can pronounce it is a different story).
If you’d like to see a bit of the creation process, check out the picture and videos below.
As you can see, The Glenrothes will now have the coolest sales binder and shelf signage available. Your products could be this awesome too…