Foil Stamping with Harbor Entertainment

shelf signage

We love to show off our foil stamped products. For one, it is so elegant and beautiful (and looks great in photos). But more importantly, it adds real value to your brand: it increases visibility, brand awareness, brand differentiation, purchase intent, and it creates an image of professionalism and quality. To quantify these statements, according to Elliot Young, foil stamping increases purchase intent by 70 percent and increases brand perception by 80 percent (in quality and efficacy).

One of our customers, Harbor Entertainment, a company that provides complete event solutions, has been utilizing foil stamping really well. They’ve designed foil stamped shelf-signage and tabs for The GlenrothesIf you know anything about The Glenrothes, you know it is an exceptional whiskey — one of the best. To reinforce its high-quality image, The Glenrothes must have the best packaging and design.

Foil stamped tabs

Foil stamped tabs

foil stamped tabs

Foil stamped tabs

The tabs Harbor Entertainment designed were part of a sales binder. The Glenrothes’ logo is foil stamped at the bottom right corner, as you can see above and below. Harbor Entertainment chose gold as the color because it is one of The Glenrothes’ brand standard colors.

Foil stamped tabs

Foil stamped tabs

Foil stamped tabs

Foil stamped tabs

The entire binder is incredible, including its thick leather cover with an embossed logo (we didn’t do the embossing).

Embossed leather cover

Embossed leather cover

To increase “shelf pop,” or shelf visibility, Harbor Entertainment created — you guessed it — foil stamped shelf signage. When a customer is browsing through a liquor store looking for a quality whiskey, you know he or she is going to see The Glenrothes first (if they can pronounce it is a different story).

shelf signage

Shelf signage

If you’d like to see a bit of the creation process, check out the picture and videos below.

shelf signage before foil stamping or cutting

Shelf signage before foil stamping or cutting

Finished product:

foil stamped shelf signage

foil stamped shelf signage

backside of shelf signage

backside of shelf signage

As you can see, The Glenrothes will now have the coolest sales binder and shelf signage available. Your products could be this awesome too…

Other examples of foil stamping:

Foil stamped business cards

Foil stamped business cards

Foil stamped jewelry cards

Foil stamped jewelry cards

Judith Bright foil stamping

Judith Bright foil stamping

Foil stamped stationery

Foil stamped stationery

Foil stamped wedding table cards (before)

Foil stamped wedding table cards (before)

Foil stamped wedding table cards (after)
Foil stamped wedding table cards (after) – photo by 12th Table