With so much media and signage today, it’s hard to break through the clutter. As most of you know, we got a super cool new machine — the EFI VUTEk H2000 Pro — which has more (and better) wide-format printing capabilities than ever before. Here are some neat ideas if you are in a wide-format printing rut.
1st Cool Wide-Format Printing Idea: Use white ink
Very few printers have the ability to print white ink. Most can print an image on a white background, creating the illusion of white ink. However, if you have a substrate that is not white — such as acrylic, wood, Gator board or max metal — you need that special ability. Although many consumers may not consciously realize it, there are relatively few signs on the market that contain white ink. Thus, this technique is a good way to break through the signage clutter.
The picture below isn’t exactly wide-format, but it does showcase the uniqueness of white ink printing.
2nd Cool Wide-Format Printing Idea: Print on a unique substrate
When most people think of wide-format signage, they think of banners and posters. But what about your logo on an aluminum cutout? Or a max metal sign? This type of printing isn’t used as frequently, which makes it more memorable.
Max metal is a cool substrate to use in printing. Sometimes it looks like metal, and sometimes the end result appears to be a fancy type of glass, as shown in the pictures below. There are many different outcomes with max metal, which makes it one of our favorites.
If you would like to frame your company retreat (or a bucket of tomatoes), but don’t want to use a boring old photo, try printing on cloth canvas. It is sure to make passersby stop and stare.
3rd Cool Wide-Format Printing Idea: Use wall space
Ok, we say this all the time. But it’s so true! There is so much blank real estate in your office that is just waiting to be used as advertising. Print your company timeline, your company name, your values or your latest campaign. An office is taken much more seriously when its door has the company name in frosted glass.
If you would like an architectural graphic that is more temporary, go with a wall cling. It is easy to remove and switch out.
4th Cool Wide-Format Printing Idea: Print on magnets
Everyone loves magnets. There’s a reason people collect them! If you print the Tennessee Titans’ football schedule on a magnet with your company name advertised on the header, people are sure to keep those on their refrigerator throughout the season. Talk about repeated brand exposure!
5th Cool Wide-Format Printing Idea: Print cutouts
Finally… cutouts. Everyone loves a cool cutout.
If you would like to come check out some more samples, please come visit us! We would love to give you a tour and show you our new VUTEk. Below are some videos of the VUTEk if you want a little sneak peak.