Everyone’s always looking for awesome business cards to make their company stand out and their brand memorable. As we’ve stated in a previous blog, 10 billion business cards are printed in the U.S. each year. Eighty-eight percent of these business cards handed out will be thrown away in less than a week. Thus, your business card must be unique or is it just one in a billion. Literally.
This company did a darn good job making their business cards stand out. Specifically, they incorporated two techniques to make their business cards different: die cutting and edge painting.
Die cut business cards
Die cut business cards
First, let’s go over the die cutting. This customer is a company that provides LED display technology. In other words, they provide digital displays to jazz up concerts, shops and other venues. Their logo, 10 dots in three columns, is a symbol of the displays they offer. Naturally, they wanted business cards that showcase their logo and represent the type of product they provide. They could have just printed their logo, but instead they made a die cut of their signature. As you can see above, their logo was actually cut out of the square card. How neat is that?!
Edge-painted business cards
Our client could have stopped there, but they thought their awesome business cards needed another touch of cool: edge painting. Blue and black are the company’s colors, so they added a shimmery, navy paint around the edge of each card. There is just enough shimmer that it catches the light but isn’t too flashy.
Edge-painted business cards
We love how innovative our customers can be. Do you have any cool ideas for business cards? We’d be happy to help!