Everyone’s always looking for awesome business cards to make their company stand out and their brand memorable. As we’ve stated in a previous blog, 10 billion business cards are printed in the U.S. each year. Eighty-eight percent of these business cards handed out will be thrown away in less than a week. Thus, your business card must be unique or is it just one in a billion. Literally.
First, let’s go over the die cutting. PixelFLEX is a company that provides LED display technology. In other words, they provide digital displays to jazz up concerts, shops and other venues. Their logo, 10 dots in three columns, is a symbol of the displays they offer. Naturally, PixelFLEX wanted business cards that showcase their logo and represent the type of product they provide. They could have just printed their logo, but instead they made a die cut of their signature. As you can see above, their logo was actually cut out of the square card. How neat is that?!
PixelFLEX could have stopped there, but they thought their awesome business cards needed another touch of cool: edge painting. Blue and black are the company’s colors, so they added a shimmery, navy paint around the edge of each card. There is just enough shimmer that it catches the light but isn’t too flashy.
To see a video of business cards being edge-painted, check out the clips below:
Props to PixelFLEX for coming up with a neat business card idea. We love how innovative our customers can be. Do you have any cool ideas for business cards? We’d be happy to help!
To see another example of a company incorporating their logo into a die cut business card, check out Blackwater Manufacturing’s design.