Granted, we’re sort of print nerds, so we think all things printed are cool. But these three companies really blew our socks off with their innovative printing ideas.
1. Metropolitan Nashville Airport Authority
Nashville International Airport recently welcomed Alaska Airlines to it’s family of carriers. The first flight from BNA Airport to Seattle Airport occurred on September 23, 2015, and BNA wanted to welcome Alaska Airlines employees with a special gift: custom-designed guitars. The design, as you can see below, features the Nashville skyline and the inaugural flight date.
To add the design, we used a specialty, vinyl decal. In simple terms: a very fancy sticker. With our new VUTEk and Colex machines, we can print almost any material up to 2″ thick and cut material up to .5″ thick. These machines have really expanded our capabilities, and we are able to print specialty wraps like this one.
For more pictures and information about this event, check out this article
2. 12th Table
Everything 12th Table prints is beautiful. We feature the event design and hire company in our social media a lot for this reason. Lately, however, they’ve been creating print products that are just as pretty as they are innovative. 12th Table specializes in weddings, and they have been using acrylic displays to feature the seating charts. It doesn’t take a rocket scientist to realize this sign is easier on the eyes than a pamphlet or flyer. The transparent acrylic adds an extra touch of elegance that would otherwise be missing.
In addition to acrylic signage, 12th Table also created foil stamped wedding table cards. Sarah Ingram created the brush strokes and navy script, and we turned her strokes into gold foil. Although weddings aren’t intended to make a profit, foil stamping does increase purchase intent for companies with products and services to sell. As we mentioned in last week’s Friday Featured Project, foil stamping increases purchase intent by 70 percent and brand perception by 80 percent (in quality and efficacy).
3. Therapy Systems (Cosmetic Market)
For Therapy Systems, we created our first double-sided window cling (we were pretty pumped about it). As it sounds, a double-sided window cling is used on transparent windows to showcase an image to both the inside and outside of a building. Double the cling, double the impressions!
The Cosmetic Market ordered window clings for their upcoming Smashbox Photo Event on October 24th – their biggest event of the year. Fashion & celebrity photographer Drew Schwartz (a big deal, guys) is going to photograph those who attend (presumably in front of the step-and-repeat banner below). There will be other perks, as well, which you can learn more about here.
To give you some numbers, the value of on-site signage is equal to 24 full-page newspaper ads every year. According to the same study, replacing a storefront sign with a larger one will increase revenue by 7.7 percent for retail industries. In today’s digital age, people often overlook the efficacy of traditional on-site signage.
Disclaimer: we didn’t print the products below – we just think they are cool. And effective. If you’re going to promote an event, promote it well and often.