The purpose of promotional materials, signs, posters, advertisements, stickers, frosted glass, etc., is to draw in customers. The goal of the game is to attract attention. When people think of printed materials, they usually don’t think about wall murals. This is a shame because what people don’t know is how effective wall murals can be for gaining new business. We want to tell you everything you need to know about how to leverage wall murals for your business; about what to look for in a wall mural, about why businesses love wall murals, and about the versatility of wall murals. This is your one-stop-read for all your wall mural interests.
What to Look For in a Mural
Maybe you know a wall mural is right for you and your business or perhaps you are entertaining the idea of creating a wall mural for your business. Either way, there are certain parameters to look for and decisions to think through when commissioning a wall mural. First, you need to decide if you want the wall mural to be on the interior or exterior of your business. Both have benefits; if a wall mural is on the inside of your business, it adds a creative, engaging, appealing piece of artwork that showcases your brand and company while grabbing attention. If you decide on having a wall mural on the outside of your business, it serves the purpose of making people stop and taking a second look, and hopefully become a conversation starter. No matter where you decide to showcase your mural, make sure the materials used to create the design for your wall mural are high quality. We recommend using printing as your medium of choice because it is vibrant, offers you a world of possibility as far as design, and the outcome is always of professional caliber. No matter what medium you choose, think about the purpose of your design and make sure it is something you’d feel excellent about portraying your brand or organization.
Why Businesses Love Murals
Specifically, we want to talk about the benefits of wall murals for businesses. Businesses love wall murals because they see ROI from them. Wall murals make customers pause and take a second look. They draw in business because of how noticeable they are. Not only are wall murals engaging and creative; they guide people to your business doors. Customer recall about your business increases when you give your customers a reason to remember you, and that is accomplished by differentiating your marketing and branding materials. Also, depending on the size of your community, wall murals can become a landmark item for your community. Any way you spin it, wall murals can benefit your business.
Versatility of Wall Murals
Besides having the option of existing on the inside or outside of your business, the types of businesses that use wall murals vary. Wall murals are used by small businesses, large corporations, and everything in between. They are used in restaurants, malls, dentist offices, grocery stores, retail stores, schools, locker rooms, and more. Wall murals are loved because they fit the needs of many organizations and businesses. No matter where a wall mural exists, it serves to make onlookers pause and take a second look. While the goal of wall murals might be the same, wall murals allow businesses a range of creativity in expressing their brand. Their limit is how out-of-the-box their creativity is, because the more creative and expressive a mural is, the more people notice. Wall murals are for the needs of a wide range of businesses, differing in size and services.
If you are going to spend money on promotional and marketing materials for your business, we’d advise you to think about commissioning a wall mural. Wall murals grab customers’ attention while nudging them to remember your business; however, before you commission a wall mural, you need to know what to look for. It is wise to understand the benefits wall murals have on businesses before you make a decision to create one, and know about the versatility of wall murals. If you have any questions regarding wall murals or decide you want to use our services to create a beautiful wall mural for you, contact us.
We love printing promotional postcards and stickers. There’s so much you can do with them, and they allow a lot of room for creativity. Below are three products that showcase some of our unique printing capabilities.
Project #1: Bongo Java Promotional Postcards
Every spring and summer, the whole Bongo Java Roasting family creates signature coffee drinks for Nashvillians to enjoy. To promote these fun, wacky drinks, Bongo Java decided to produce promotional postcards exhibiting each drink. Pioneer Creative developed the designs, and we took care of the rest. Just when we thought we couldn’t love Bongo Java more…
Beets me how they came up with this one, but we love it!
Orange you excited about this drink?!
Thanks a latte for the cute dog pic!
Sounds just peachy, Hot & Cold.
A coffee a day keeps the doctor away.
We’d kill for this drink year-round, Fido.
Party in the front, business in the back.
Final products on display at Fido’s
Project #2: American Born Moonshine
These days, we can put a sticker on anything. Although I bet you wouldn’t think this was a sticker, right? Our printing capabilities allow our “stickers” to appear as if they are painted on top of your product of choice. This result is due to a combination of factors: the right material, careful measurements, a very strong adhesive and experienced employees. If you were hoping to buy one of these babies, don’t get your hopes up — these Yeti coolers were for American Born Moonshine employees only. But you can always create your own..
Project #3: CJ Advertising
Can you guess how we created this timeline? Yep, stickers again. Printing on corporate offices’ walls has become our new favorite pastime. It advertises a company’s history, values, services or products; it creates a great first impression for office guests; and it brightens up a dull space. Of course, we come to your place before we start printing to discuss goals and obtain exact measurements.
Architectural Graphics are crucial to businesses today. Marketing tactics are constantly changing, and this is one that has recently come in style. If you are looking to increase your brand awareness (AND sales), it is time to think outside of the box when it comes to marketing. If you don’t know this already, we can print on anything now, including windows, walls, doors, ceilings and floors. That bare wall could showcase your favorite quote or accent the new product you have displayed. What about your glass front door? Is IT bare? Marketing 101: use what you got to get what you want.
Architectural Graphics: Windows
Let’s start with these bare windows. What was that monthly special you were telling me about? That is a great deal, and I might just take you up on it. If you were busy when I walked in, and you did not have time to speak to me personally, how would I have known about the special? I wouldn’t have, and you would have missed out on a sale. What a shame. Let’s fix that. Send me your logo and budget, and I will be back with window graphics. The best news is these graphics are easy to change, and we can print just one without breaking the bank. Most of you know this, but a majority of printers charge a fortune to produce a single item. Fortunately, our digital printer is capable of creating a small amount of print materials for a relatively inexpensive price. Do you have an especially large display window? No problem. We can print up to 64″x150′. Let’s show off that new line that everybody wants. Bigger is better when it comes to graphics. The sky is the limit. Really, the ceiling is the limit, but you get my drift.
Architectural Graphics: Walls
Let’s move on to walls, or as I like to say, inside billboards waiting to be used. Although I’ve discussed changing glass door and window designs regularly, walls are different animals all together. Walls scream branding and should be used as a basic marketing tool for all incoming eyes. For boutiques, think accent graphics that match the style of your clothing. For pediatricians, fun and colorful zoo creatures are always great decorations for kids. Simple is best, and the message can be broad when the message is BIG! Core values are a popular wall design choice for corporate firms. If I was about to sign a big contract with your company and wanted to take an office tour, it would be impressive to see walls exhibiting your values and brand personality. There is no mistaking your beliefs when they are printed in 8-inch letters (in your corporate branding colors, no doubt!). We design, print, laminate, cut and install just for you, and all you have to do is shoot us a message to get started.
Architectural Graphics: Floors
Have you noticed that everyone is looking down nowadays? You may actually have your head down reading this from your personal information device, a.k.a.: your iPhone. While staring down at the latest blog from yours truly, how cool would it be to see the office Wi-Fi password plastered on the floor? Better yet, how about a cool saying? There are many different reasons to put messages on your floors, and they could be a big help if you have to constantly show customers where the parts department or little boys’ room is located. It is a new generation, and our capabilities are limited by how much space you have to brand and how creative you want to get. We receive requests from many of you inquiring about ways to increase your bottom line. All along, your office has been ready and waiting to be covered. Give us a shout when ready. We are always willing to lend a hand and make you shine.
Custom wall branding at Healthways
Peg board installation at Healthways
Brook helps Reed Public Relations print their core values at their office.